Customer Focus: Organizations depend on their customers. Therefore, organizations should understand the current and future needs of customers, meet their needs, and strive to exceed their expectations.

Leadership role: Leaders establish the unified purpose and direction of the organization. They should create and maintain an internal environment that enables employees to fully participate in achieving organizational goals.

Full participation: Personnel at all levels are the foundation of an organization, and only their full participation can benefit the organization from their abilities.

Process approach: Managing related activities and resources as a process can achieve expected results more efficiently.

The systematic approach to management: identifying, understanding, and managing interrelated processes as a system helps organizations achieve their goals efficiently and effectively.

Continuous improvement: The continuous improvement of overall organizational performance should be an eternal goal of the organization.

Fact based decision-making method: Effective decision-making is based on data and information analysis.

Mutually beneficial supplier relationship: Organizations and their suppliers are interdependent, and a mutually beneficial relationship can enhance the ability of both parties to create value.